The Department of Marketing has always been one of the mainstream popular departments in business majors. It focuses on researching modern market operation rules, brand building and cross-border market promotion strategies, and has a high reputation among overseas students who are engaged in international brand operation, cross-border e-commerce and global market expansion work.
The course system of the department covers consumer behavior research, brand image building, digital social media marketing, cross-border market layout and international market public relations communication. In view of the differences in consumption habits and market environments in different regions of the world, teachers will specially sort out targeted marketing strategy cases of different regions to help international students form global marketing thinking.
The department actively organizes students to participate in international marketing planning competitions and global brand research projects, and invites brand operation executives of many well-known multinational enterprises to carry out industry sharing and professional lectures. Students can not only master systematic marketing theories and planning methods in school, but also accumulate rich global market research experience through practical projects. After graduation, students can be engaged in cross-border marketing planning, international brand operation and overseas market promotion work in various enterprises, with broad career development space in the global consumer market.
Department of Marketing Website(https://www.bc.edu/carroll/departments/marketing)
