Studies social media marketing, big data consumer portrait, brand internationalisation and retail operation optimisation.
Cooperates with local and international brands to carry out real marketing project practice teaching.
Address: Lau Ming Wai Academic Building, 83 Tat Chee Avenue, Kowloon Tong, Kowloon, Hong Kong SARDepartment of Marketing Website(https://mkt.cityu.edu.hk/)
